A/B Testing is certainly comparing two different versions of a website to similar site visitors at the same time. Only one variable at a time must be tested where two versions are introduced on two web pages (known as the A and the B). The variable resulting in a higher visitor conversion rate is the better version.
Business websites have found that A/B Tests can enhance generated leads, product sales, and revenue. For example, test the wording of a “Call to Action” to see which version induces visitors to make a purchase or whatever the call of action is about. The A version might say, “Subscribe Now for Free” while the B version may state “Free Subscription”. Both versions run simultaneously for let’s say one week. At the end of the test period, will version B result in more subscription sign ups than the A version? As you can see, this is a scientific way to measure visitor’s responses to important items on a web page.
The more statistical data that can be gathered from Google Analytics regarding all of the visitors and the ones taking action for variations A and B, the higher. Geographical location, vocabulary, type of gadget used (pc vs. mobile gadget), webpages visited, time invested, etc. are useful in identifying your market.
Always check one variable at the right period as several factors may cause misunderstandings when interpreting which functions much better. Variables to check can include the next:
- Wording of content
- Headlines
- Testimonials
- Awards
- Images
- Links
- WEB Design
Test every essential product on every website to observe how visitors respond to them.Whenever you create a noticeable transformation to these factors, it all should be examined by you.Which sites would benefit probably the most from A/B Tests?
Below are a few of the forms of sites where A/B Tests would be most significant:
E-commerce websites attempting to market services or products to their visitors.
Media and news sites wanting visitors to subscribe or click on ads.
SaaS apps wanting trial sign ups or conversion to paid visitors.
Since every business website looks to convert visitors into paying customers the website “conversion rate” is critical. Conversion rate performance must be measured and A/B Testing is the better method to do it.
